The Soonicorn Club is a term coined by Tracxn that provides a list of handpicked companies based on a variety of parameters that indicates their likelihood of becoming a Unicorn.
Understanding the Soonicorn Club
The Soonicorn Club is composed of:
Minicorns: Early-stage companies showing rapid growth with strong potential to become Unicorns in the long run.
Soonicorns: Companies with high valuations and strong business metrics that are likely to become Unicorns in the near future.
Criteria for tagging companies under Soonicorn Club
Companies are tagged under the Soonicorn Club based on multiple signals, including but not limited to:
Funding raised
Valuation changes
Revenue growth
Number of marquee customers
Employee count growth
App downloads
Social media traction
Media coverage
Where to Find the Soonicorn Club on Tracxn?
You can explore the Soonicorn Club on the Tracxn platform via:
Home Page > Companies Database > Soonicorn Club
Home Page > Top Products > Explore Databases > Soonicorn Club
This will direct you to the Current Soonicorns view. You can also access additional sections such as:
Current Minicorns
Soonicorns by Year
Geographies
Unicorn & Soonicorn Club Event Date
A primary criteria for tagging companies in the Soonicorn Club is official updates on funding or valuation changes.
The Unicorn & Soonicorn Club Event Date refers to the date of a funding event that shifts a company's valuation from one bracket to another.
This reclassification can result in the company being categorized as a Minicorn, Soonicorn, Unicorn, or Decacorn, depending on its new valuation.
It is also available as a filtering and sorting option in the Soonicorn Club (default sort option) and company database.
How often does the Soonicorn Club get updated?
The Soonicorn Club is updated on an ongoing basis based on key business metrics such as:
Funding rounds
Changes in valuation
Revenue growth
Media coverage
Companies in the Soonicorn Club can be upgraded or downgraded based on their performance. For instance:
If a Soonicorn raises a new funding round at a significantly lower valuation, it may be downgraded or even removed from the Soonicorn Club.
If a Minicorn demonstrates strong growth, it may be upgraded to Soonicorn status.
These rating changes can be viewed in the List of Soonicorns and Minicorns created section on the platform.