On Tracxn, every company is meticulously categorized under three primary segments: Market Practice Area, Feed, and Business Model. These categorizations help users quickly identify the niche or sector a particular company operates in.
Step 1: Accessing a Company's Profile Page:
To begin your journey into a company's coverage area, you'll first need to access its profile page on Tracxn. You can do this by searching for the specific company you're interested in.
Step 2: Identifying the Coverage Area:
Once you're on the company's profile page, you will find a section that specifies the company's coverage area. This coverage area is a crucial piece of information as it tells you the specific Practice Areas, Feeds, or Business Model and Sub - Business Models that the company is associated with.
Step 3: Exploring Companies in the Same Sector:
Tracxn simplifies the process of discovering companies in the same sector as the one you've selected. You'll find hyperlinks within the coverage area section
Practice Area
Feed
Business Model and Sub Business Model
You can see the coverage area of Swiggy in image below:
Clicking on either Practice Area, Feed or Business Models link will open a new window that displays all the companies categorized under the same sector/sub-sector.